Implementation Part 2
Our Communication Strategy: Target Audience, Target Message
One of the authors I read in Christian Education class made a statement similar to the following:
If we do not take time think about what we want to teach people and how we want to teach them, the best that we can hope we occasionally do what we are trying to do. God’s word and God’s people are too important to be that random.
I believe there is a similar point to be made about marketing and communication. If we are not clear about what our message is, and to whom we are targeting our message, our best hope is that occasionally we have the right message for the right audience. God’s word and God’s people are too important to be that random.
I know it can be tricky to talk about the work of the church in business terms, but I think there are some important lessons that we can draw.Read more
For many of us in the Christian faith, Easter or Ressurection Sunday, is the highlight of the church calendar. This year I have been thinking about what Easter means to me as a Black man in what Maya Angelou refers to as these yet to be United States of America.Read more
Good Afternoon Beloved,
On Tuesday night we got a preview of what the next four years of our American life will look like. Donald Trump has won what has been a very divided election, one filled with controversy after controversy, one in which hateful speech has been front and center in the campaign.
If that were not challenge enough, just yesterday the delivery of justice was delayed by the gridlock of the jury deliberations, and a mistrial was called. Now the whole community must wait to see if the prosecutor is going to retry the case, or if Ray Tensing will be set free.
Among the reactions to these events by those who believe in God’s work for liberation of oppressed people in the world, I have heard two reactions that trouble me. One reaction is the statement that these outcomes were pre-ordained. They say that God chose Donald Trump to be president, and we are simply actors in play that has ready been written, playing our part until the final scene. Or that God decided to let Ray Tensing walk, in order to prove to us a lesson. The other reaction is the statement that these events in life are inevitable, “To everything in life there is a season” they say, “and this is our season under the leadership of Donald Trump.”
Over the last several months I have tried to emphasize that the purpose of our faith and the power of our beliefs are what we are compelled to do because of them, belief for belief’s sake is ultimately meaningless. My concern with the two reactions named is that both of them can lead to a disengaged fatalism. “We have no power, we have no control, only God has control, therefore all we can do is pray.” While such a position sounds pious and holy, and may give us something tangible to do other than being overwhelmed and feeling helpless, I believe that our faith must call us to reject these crippling and ultimately dangerous beliefs.Read more
Happy Mother's Day to every mother, and anyone who has taken on the role of mother. In our Mother's Day service, Pastor Nelson continues his look at #RevolutionaryRelationships by looking at the role that mother's play, not just to their biological children, but how mothering can occur across multiple generations.Read more
The #RevolutionaryRelationship series continues with an answer to the question "why do we need #RevolutionaryRelationships?" "Into what are we inviting people?" Elijah had one of the biggest personal victories of anyone in the Bible at Mount Carmel, but he still was not able to change the unjust and oppressive government on his own. After a brief conversation, God tells Elijah to extend three invitations.Read more