Mission, Vision, Core Beliefs, Etc.
To live into and share God’s revolutionary love and justice so that Cincinnati becomes God’s Community of Shalom.
We will be passionate in our pursuit God’s beloved community, and intentional in our resistance to oppression, both in ourselves, in our church, and in the community and world around us.Read more
Implementation Part 2
Our Communication Strategy: Target Audience, Target Message
One of the authors I read in Christian Education class made a statement similar to the following:
If we do not take time think about what we want to teach people and how we want to teach them, the best that we can hope we occasionally do what we are trying to do. God’s word and God’s people are too important to be that random.
I believe there is a similar point to be made about marketing and communication. If we are not clear about what our message is, and to whom we are targeting our message, our best hope is that occasionally we have the right message for the right audience. God’s word and God’s people are too important to be that random.
I know it can be tricky to talk about the work of the church in business terms, but I think there are some important lessons that we can draw.Read more